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The Rubber Band Brand

Rubberbands are used to hold things together. It is made from natural rubber obtained from trees. It is available in multiple colors. Taking inspiration from the characteristics of rubber creating new funky packaging for elastic bands. 

Since they are daily use products so they normally have casual packaging but they deserve to have cool packaging. Creating graphics by taking inspiration from the main characteristics of rubberbands like they are flexible, elastic and strong. The main idea is to give a sense of the product by its packaging.

The project got featured in Packaging of the world

Maryland Institute College of Art '19

Packaging Project
Concept Development

Jennifer Cole Phillips
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