Trane Technologies
Grounded in the Ingersoll Rand heritage, Trane Technologies will spin off into its own company to become a pure-play climate control leader focusing on sustainability. Their go-to-market brands include Trane® and Thermo King®.
 
By focusing only on what really matters, we reduced the brand to its core components – including the logo, which eliminates crossbars and verticals in key letters to create the minimal viable wordmark. The “Uplift” arrow references the brand’s inherent drive and optimism to create a better world. The energetic purple colour represents a union of the two customer-facing brands Trane® and Thermo King® by simply merging their respective brand colours, red and blue.
Landor
Design Lead '19
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Branding Project
 
Concept Development
Branding
Motion Graphics
Collaterals
 
Mentor
Mike Hambleton