Meta Connect 2025

Led the design of the GenAI keynote segment for Meta Connect 2025, presented by Andrew Bosworth, CTO of Meta. Owned the end-to-end visual strategy for one of the event’s most high-stakes moments, translating complex AI innovation into a clear, deliberate, stage-ready narrative. Partnered cross-functionally with production, content, legal, motion, video, product, and engineering teams to ensure storytelling, technical accuracy, and craft met executive and company-wide standards. Defined the visual system, motion principles, and presentation framework that shaped how GenAI was introduced to a global developer audience.

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